‘Trying to get some sleep’: The ‘cute’ and ‘lazy’ tips of Steel Pipe
Posted September 14, 2018 04:19:53 Steel Pipe, known for its “sweet, sweet, sweet” pipes, has made a name for itself in Australia.
So when the company was announced as a brand ambassador for the 2018 Commonwealth Games, it made sense that the brand would take part.
The brand is one of the most beloved products in the Australian steel pipe business, which has seen the Australian population reach a record level of consumption in the last few years.
“The brand has always been a very popular product in Australia,” says Paul Williams, executive director of Steel pipe, which is based in Adelaide.
“But we didn’t think the Commonwealth Games would be so big a brand event.”
The Commonwealth Games is expected to bring more than 100 million visitors to Australia, with many expecting to be among the lucky few to see the brand come to life during the event.
“There is a sense of excitement and anticipation for it,” says Williams.
“But it is a bit of a challenge for us to be there with the brand when we are in the process of selling the pipes to the public.”
The brand was chosen to be the official ambassador for a variety of reasons, including the fact that the pipes were to be made available in Australia, the world’s largest tobacco exporter.
“We thought we would have to be an ambassador of the brand as well as the pipe itself,” says Peter Rundle, marketing director of the company.
“It has a very cool quality and it is something that we really wanted to be involved in.”
The company is proud to be representing the Commonwealth and Australian industry, but also has a unique take on the pipe.
“I think there are a lot of things that go into making a pipe, like it is handmade, that is all handmade and that we have to keep in mind,” says Rundle.
“One of the big reasons for the brand’s success is that it is such a simple pipe.”
But for some, the brand is a little too simple.
“It’s just a pipe,” one visitor to Steel Pipe Sydney commented.
“Not a great pipe, but not the least bit hard to understand,” said another.
The company has been around since 1894, when it was established by Paul Williams and John Waddell in Sydney.
It was renamed Steel Pipe in 1966 and in 1980 the name was changed to Steelpipe Australia.
Today, Steel Pipe Australia is the largest distributor of steel pipes in Australia with around 500,000 pipe customers, with about 20,000 of them being in Sydney, according to the company’s website.
“They were the first steel pipe company to come to Australia in 1894,” says Mr Williams.
“So they were very well-established there and that was the first brand ambassador.”
From that point on, Steelpipe has become one of Australia’s most important brands.
“The pipe brand is also renowned for its beautiful designs and distinctive colours.
The pipes are made from a blend of three different types of steel, known as copper, which makes them highly durable and lightweight.”
These pipes are a great investment in your life,” says Tony Rundle of Steelpipe.”
You can get these in a number of shapes and sizes and you can have them in different colours.
They are great for a lot different things, for instance if you are going out and having a party or if you want to get up on a Saturday morning.
“It’s a great time to be a Steel Pipe fan, as the company has already announced that it will be opening its doors to the general public at the end of September.